SEO & Discoverability
What actually is SEO?
SEO stands for Search Engine Optimisation, which refers to the practice of optimising websites to improve their visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to the website by making it more relevant to search engine algorithms and user queries. Put simply, helping people find your website!
Importance of SEO
SEO brings your website to the top of Google, resulting in more clicks and credibility. It attracts users who are actively looking for your products or services, which increases the likelihood of conversions. More than 25% of people will click on the first page Google results making it vital to get your website closer to the top.
How does SEO work?
Keywords: On-page SEO begins with identifying relevant keywords and phrases that potential customers are likely to use when searching for products, services, or information related to your business or organisation.
Business Listings: Our Listings Management service is a powerful solution to enhance your website’s discoverability across major search engines like Google, Bing and Yahoo. By distributing your optimised business listing—comprising key business details and your website link—across a vast network of trusted Local, National, and Regional directories with high domain authority, we ensure maximum exposure. This strategic approach increases your chances of ranking higher on Google by leveraging the authority and trust passed on from these reputable directories. The more frequently and prominently your business appears in such authoritative listings, the greater your online presence and potential customer engagement.
Pay Per Click Advertising (PPC): Pay-per-click (PPC) advertising significantly enhances a website’s discoverability by positioning it prominently in search engine results and various online platforms. This targeted approach ensures that ads are shown to users actively searching for related products or services, increasing the likelihood of attracting interested visitors. PPC offers immediate visibility, allowing new websites to compete with established ones and drive traffic quickly. Additionally, it provides measurable results, enabling precise tracking of ROI and optimisation of campaigns for better performance. Overall, PPC is an effective strategy for boosting online presence and reaching potential customers efficiently..
SEO Benefits
We have Ad-hoc and Monthly Plans that are flexible, depending on the complexity of your brand’s website and your budget. We cover:
Tracking Local Rankings: Understand how well your business shows up in local online searches.
Competitor Insights: Gain knowledge about your competitors’ online strategies to stay ahead.
Keyword Optimisation: Use the right words on your website so you can be easily found in online searches.
New Content, including Blogs and Google Business Listing Posts: Keep your audience engaged with fresh information about your business – all of which boost your algorithms and discoverability.
Business Listings Management, including Reviews: Ensure optimised business information and build a positive online reputation, along with enhanced SEO, through fully-managed reviews accoss business listings.
Review Generation: Encourage satisfied customers to leave positive online reviews to attract new customers.
Link Building: Create connections from reputable websites to boost your website’s online ranking.
Google Ads: Build reach and awareness quickly across large audiences, with paid advertisements on Google.
“Rob was clear, professional and patient! With his Marketing skills he tweaked content I provided but also added content to my site which really drives home my company message. He has created a professional, modern site which is exactly what I wanted. He listened to my needs and was able to have my site available quickly.”