Organic SEO

Search Engine Optimisation (SEO) is the process of getting traffic from free (organic, or natural) listings on search engines. All major search engines (such as Google) have these results, where web pages and other content i.e. videos are listed and ranked based on what the search engine considers relevant to users.



Google AdWords

AdWords are the search results displayed above and right of any Google search you make. They are advertisements generated every time someone searches on Google. Essentially it is a targetted ad campaign, finding people who are looking for you but don’t yet know who you are!


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