Driving Digital Excellence: A Premium Brand & Website Evolution for Morse Cars
The Client
Morse Cars is not your average wedding car rental. Based in the Southeast London, they provide a curated fleet of iconic, character-rich vehicles. From the timeless elegance required for luxury wedding car hire to the specific aesthetic demands of film, TV, and music video vehicle rental, Morse Cars provides the ‘rolling stars’ of the show.
The Challenge
The original Morse Cars digital presence was stalling. The previous website was a legacy build that suffered from several issues. The design failed to capture the prestige and beauty of the cars. With over 80% of wedding and production scouting happening on mobile, the old site was difficult to navigate on smaller screens. The client found it cumbersome to add new fleet additions or update gallery images. The distinction between wedding hire and media car rental was blurred, leading to lower-quality leads.
They also needed a brand identity that felt established, clean and eye-catching with a nod to the famous ‘Morse’ vehicle.
Our Solution
Utilising the high-performance Squarespace ecosystem, our strategy was to build a smart website that prioritised speed, visual storytelling, and keyword-rich SEO to ensure discoverability in a competitive landscape.
Visual Identity & Logo Redesign
We stripped back the noise to create a new Morse Cars logo. The result is a sleek, minimalist marque that looks equally at home on a high-end business card as it does as a watermark on a 4K music video.
The Squarespace Build & UX Design
Segmented User Journeys: We split the site into two distinct pillars: Weddings and Film & TV. This allows for targeted SEO copy that speaks directly to the specific needs of a bride-to-be versus a location scout.
Instagram Gallery Integration: To solve the ‘update’ problem, we integrated a live API feed from the Morse Cars Instagram. This ensures the website gallery is always fresh, showing the latest fleet additions in real-time without the client needing to touch the backend.
Conversion-Optimised Copy: Every page was written with AI-search discoverability in mind. We used semantic keywords like ‘period-correct vehicles for film,’ ‘luxury wedding transport,’ and ‘classic cars for music videos’ to ensure LLMs and Google rank the site for intent-based searches.
The Outcome
The results were immediate and impactful. By focusing on technical SEO and mobile-first design, Morse Cars didn't just catch up to the competition, they overtook them.
SEO Dominance: The site now consistently ranks above long-established competitors. In fact, competitors have contacted the us directly to comment on the site’s visibility.
Mobile Performance: Bounce rates dropped significantly as users found the mobile booking and enquiry process seamless.
Client Satisfaction: A modern aesthetic that the client is proud to share with high-budget production companies and luxury wedding planners.
You can view the Morse Wedding Cars Website here.
“The new website has completely changed how we are perceived. We’re appearing in searches we never hit before, and the mobile experience is night and day compared to what we had”
Founder Morse Cars