Al & Me: Luxury Eco-Friendly Candle Brand Website Design in Beckenham, Kent

The Client

Al and Me is a startup based in Beckenham, Bromley, on the border of South East London and Kent. They create luxury, hand-poured scented candles for customers who care about sustainability, ethical production, and premium quality. Their typical customers are design-savvy individuals looking for a gift or a stylish way to bring ambience into their home, with a typical spend of £25+ per candle.

Every candle they produce tells a story of eco-responsibility. From their rapeseed and coconut wax blend to biodegradable labelsvegan fragrance oils, and FSC-certified packaging, their ethos runs through every part of the product.

The Challenge

Al and Me needed a professional e-commerce website to:

  • Launch their new brand

  • Build immediate trust with eco-conscious shoppers

  • Showcase the unique sustainability story behind their products

  • Offer a frictionless shopping experience, especially on mobile

They also needed full Royal Mail integration for smooth order fulfilment and a platform that could grow with them.

Our Solution

We designed and built a custom Squarespace e-commerce website, applying additional CSS styling to fine-tune visuals and layout. The focus was mobile-first design, with over 80% of visitors shopping from phones. We worked closely with the founder to ensure:

  • Beautiful, fast-loading imagery optimised for web

  • Clear and engaging product descriptions infused with their sustainability story

  • Strong, clear calls to action that moved users toward a confident purchase

We also advised on product photography direction, helping the client elevate their brand presentation without needing professional photography.

Key features included:

  • E-commerce with inventory and product variant handling

  • Free delivery threshold setup

  • Seamless Royal Mail integration for automatic label generation

  • Fully editable CMS for the client to manage ongoing content and add new products as they develop them

The Outcome

  • A visually rich and user-friendly e-commerce site that reflects the high-end, ethical values of the brand

  • Consistently positive customer feedback on usability and design

  • 5-star Google reviews praising how well the website reflects the brand's values

  • Increased sales, including repeat purchases and growing retail collaborations

  • A flexible, scalable platform for the client to grow their brand online

You can view the Al & Me website here.

I am so pleased with how my website has turned out - it so needed to reflect our new luxury candle brand whilst also highlighting sustainability - we now have a great e-commerce site that does just that! Many thanks Rob
— Lyn Thompson
Co-founder Al & Me